Many companies see videos as a marketing avenue for consumer products.
Did you know that over 70% of B2B buyers reported that watching videos helped them make purchasing decisions?
Videos are often overlooked by B2B businesses, especially manufacturers. When implemented as part of a marketing effort, 70% of B2B marketers reported a high return on investment on videos.
With advanced technology, video production is more affordable than ever.
As a result, manufacturing businesses can produce web series internally. When considering costs, time, and value it is better to work with a video production company like 15 North Video in Philadelphia.
Video Planning For Your Web Series
Web series are an excellent tool for generating leads, expanding product and brand awareness, and increasing conversion rates.
It’s important to start the planning process by defining your business goals.
Say you have a new manufacturing process you’d like to showcase that you think will attract new types of contracts. Your goal is to achieve these new contracts.
We’ll first have to define who your audience is for those contracts.
Then you’ll need to address what problem your new process solves for them.
Finally, we’ll need to show why they should choose your company over your competitors.
This messaging can be crafted into an engaging web series with the help of a video production team.
Flesh Out The Storyboard
Once you have your idea, ywe’ll need to flesh out the storyboard.
A storyboard is basically an outline of your videos. It shows what footage needs to be captured and in what order to present the footage.
During this process, you’ll make some key decisions about the web series.
First, you will have to decide who will be in the videos. Oftentimes businesses choose staff, but paid actors are also used when staff doesn't have the time or interest.
You’ll also need to choose the location of the shoot. It’s great to shoot at your business, but it can be very challenging to navigate the workplace disruptions.
Finally, the toughest part, managing the schedule of when to film without causing workflow interference. Working in a closed studio with a set background and controlled environment can make the filming process go more smoothly and will keep the production line running without interruption.
Filming, Editing, And Marketing Your Web Series
The filming and editing process can be very time-consuming on your own. It’s also challenging to produce high-quality videos that accurately reflect the quality of your brand on your own.
Fortunately, when you work with a video production company, the technical aspects are taken off your plate and handled by experts.
Filming is highly organized and is more efficient, saving time and headache.
The film is then edited by skilled professionals that can add professional effects that make the web series look really polished.
Once the videos are finished, you can begin sharing them across multiple platforms.
We recommend “dripped distribution” across channels like Vimeo, YouTube, or TikTok depending on your audience. Drip distribution will help you reach both existing customers and potential customers.
It can also help grow your broader brand recognition and get more mileage out of your web series.
Making a video web series has a high level of return for manufacturers and should be included in your marketing strategy.
If you are just getting started in video marketing, the team at 15 North Video Production can help. We specialize in creating effective, high-quality marketing videos for manufacturing, engineering, and fabricating businesses.
We’ll support you during every step of the process to make sure that your manufacturing web series delivers the right messaging to your ideal targets.
15 North Video is a premiere video production company in Philadelphia. Contact us today to find out how we can help you tell your story through video.
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