Product Brochure
Instead of printing hundreds of pages, you can send your clients a product brochure in video form. Through this, you can explain your product’s features and even how you make them without losing your audience’s attention. This explainer video is effective at helping clients understand products, especially complex ones like Jomar’s below.
Short Story Films
A short story film lets you share the narrative of your product—what do you make, why did you create it, who makes it, and how has it changed people’s lives. With this type of marketing video, you are not just telling them about your brand or product, you are inspiring them with your story, like these Specialized Bicycles. Or you could entertain like this example from Miller High Life featuring Errol Morris.
Social Media Promotional Content
Product video marketing is quite versatile. You can opt for longer videos with lots of details or a story, or you could create videos that are shorter and more suitable for social media channels. These engaging video clips are designed to catch people’s attention, and direct the right people to your site.
Product Review Video
Did you know that 72% of people prefer learning about products through video content rather than text? And more people are relying on product reviews on YouTube and influencers before they shop. These types of videos discuss the features and benefits of your product or service from a user’s perspective, which will increase your brand awareness and credibility.
Behind The Scenes
This type of product marketing video digs into how you make or use a product, which is a great way to showcase your company’s dedication to high quality. Check out how Vegas Drift did it.
Company Profile
If you want people to learn more about your company, your values, or your reason for creating your products, a company profile is the video to go to. This promotional video can be uploaded to your homepage for interested clients to view.
15 North Video is a premiere video production company in Philadelphia. Contact us today to find out how we can help you tell your story through video. Talk to us now.
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