The internet has really empowered marketers to grow their brand presence and reach a broader audience without heavy financial investment.
Unfortunately, the flip side is this has made the market very saturated and created a new challenge for marketers.
How do you get your brand to stand out in all the noise?
Video storytelling is a powerful marketing tool that can help you connect on a much deeper level with your audience.
Here is how you can capitalize on video storytelling for your business.
The Power Of Video Storytelling
By sharing your company’s story, you introduce your customers to who you really are beyond your business functions. This builds an immense amount of trust with your customers because they feel like they know you.
It also helps you connect with new and prospective customers who would not have otherwise chosen your business.
Why Tell Your Story Through Video?
Videos are a great vessel for telling your brand’s story.
This is not just because they convey so much information in a short period, but also because videos are naturally engaging for humans. We respond to visuals over text because visual data is easier for our brains to process than textual data.
Additionally, our eyes are attracted to movement, so it’s easy for videos to attract and retain attention in all of the noise online.
In fact, video content is so attractive, the average person watches 100 minutes of videos online daily.
Further, 92% of marketing experts say that video is critical to their overall marketing strategy.
Here are just some of the benefits of utilizing video storytelling as part of your marketing efforts:
1. Attract The Right People
Did you know that 94% of people said that watching video helped them make a purchasing decision?
Video content is really easy to distribute online.
So you can reach a broad audience very quickly.
Videos grab everyone’s attention but they also provide potential customers with important buying information.
They are the first step in building a relationship with new customers and a great way to educate your existing customers.
Videos can help answer people’s questions about your products and services before they even contact you.
They are a great way to help foster and qualify potential leads for your sales and marketing team.
It also helps shorten the sales funnel and your lead times.
2. A More Compelling Elevator Pitch
Most decision makers are typically very busy people.
They don’t always have time to dive into opportunities, which is where the elevator pitch was born.
With a video, you can shorten your elevator pitch.
With one minute of well-crafted video, you can communicate so much about your brand. You can explore your mission and values, how your products are produced, and how they bring value to the customer.
Not only can you cut straight to the point, you’ll also establish a relationship with the decision maker.
Beyond just being informative, good storytelling can also build an emotional connection with your brand.
Positive emotions compel action and are a very effective way to create customer trust, loyalty, and personal connection with your brand.
3. Get Better Mileage
ROI is a major concern for businesses when investing in marketing.
With budget limitations, you need to make sure you can get good mileage out of your efforts.
Videos are very easy to distribute along different online marketing channels. They can be published on blogs, embedded in emails, and shared on social media. They are a form of evergreen content that can be shared for years very affordably.
On the customer side, video is a very easy medium to consume compared to other options.
It is engaging and highly informative without being overwhelming.
This is why the majority of people prefer video over text and are demanding more videos from brands, according to marketing expert Neal Schaffer.
If the content is really engaging, customers are happy to share which can build word-of-mouth and add to your referral marketing efforts.
Not only do videos allow your audience to learn about your brand, but they also increase your reach. Creating a high ROI on your efforts.
Video Storytelling Works for 15 North’s Clients
Forrest is Back
Send a compelling message to let your audience know of recent changes.
Forrest Wang has been a successful face in the drifting community since he was 15 years old. After gaining a following with his meticulously crafted S-Chassis, aggressive driving angle creating huge clouds of smoke that pleased all audiences, he walked away from competitive drifting. He was ready to make his return to Formula Drift and professional drifting.
Forrest is Back. Shot and edited with the intention for a social media attention grabber.
Live a Little
Trust the process.
This is a behind the scenes look at the 1-Track Project and what it takes for composer Matt Sedivy to complete the creation of a song. We followed him to the Tone Factory in Las Vegas for his collaboration with Anthony Raya in the quest to never let the good ideas go unfinished. Producing the songs that don't necessarily fit in the storyline of his album, but deserve his attention.
Documentary style filming to show the world what it takes to create an original collaboration.
Precision Tube Laser
Good design and fabrication has always been appreciated here.
When PTL was planning to make a multi million dollar expansion to their business, we knew it needed to be captured. Already a world leader in tube cutting and processing, the owners of PTL take pride in helping all of their clients from SpaceX to local race car fabricators.
A lot of pre-production planning and scheduling helped with the coverage of their new machinery installation and their always improving outlook.
Tell Us Your Story, We'll Tell It With Video
If you tell a story that truly captures the essence of your brand and captivates your audience, people will see beyond the marketing aspect and connect with your business on an authentic level.
They’ll get to know your products and services; but more importantly, they’ll get to know you and your team and learn why you do what you do.
When choosing a video production company to tell your brand’s story, make sure to partner with someone who really resonates with what you do and connects with the story you are telling.
You want a partner whose approach to storytelling reflects the quality of your brand and can tell the captivating story of your business.
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