From TV to social media platforms, videos made a comeback in recent years as a marketing format.
Why use video in marketing? If you’re the owner or the marketing agent of a manufacturing business, read on to learn why you should use video ASAP.
Benefits Of Video Marketing
1. Build Your Brand And Raise Awareness
Manufacturing businesses need strong brand awareness to continue expanding their customer base, and videos are a great way to do this.
Videos are short and entertaining yet they carry a lot of information about your brand and products. Video marketing is a great way to raise awareness about your brand.
2. Showcase Your Products While You Entertain
As mentioned, videos carry a lot of information in a short span of time. In just a few minutes, you can tell potential clients about your products and accomplishments while also conveying your core principles as a manufacturer.
Not to mention, videos can accomplish all this without sounding like a hard sell thanks to their entertainment potential. You can use video to make the audience laugh or cry while you subtly show your products.
You simply need to harness video’s entertainment value so that clients remember your products.
3. Increase Social Media Engagement
People nowadays spend 100 minutes daily watching videos online. This gives you plenty of opportunities to engage with potential and current customers online.
Social media engagement brings about numerous benefits. A company’s social media presence contributes to increasing brand awareness and brand recall.
When videos of your products or about your company get shared, you not only remind people of your brand, but you also reach more people around the world.
Lastly, you can sustain your social media engagement through videos, which improve your company’s trust ratings and authority.
4. Boost Your SEO Marketing
Video offers all-around benefits for your marketing efforts, which is why you should use video in marketing.
You can boost your SEO efforts with your videos.
Videos will improve your blog posts’ quality and help improve your conversion rates. Furthermore, Google and other search engines love videos.
Try a quick Google search and you will find that among the top results are videos.
Videos help educate people about your brand, and they are a great way to direct organic traffic to your site.
Don’t forget that it’s not just search engines who love videos, people love them too!
So if you are still asking yourself “why use video in marketing”?
Well the quick answer is that they can assist you in setting your business apart from others and give you a leg up on competitors.
Take advantage of engaging videos for your manufacturing business now. Even if you can’t create the videos, we can. Here’s how we work. Contact us.
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